Thursday, 22 July 2010

Bookbug takes over from Bookstart in Scotland

Scottish Book Trust's Early Years Programme (formerly known as Bookstart in Scotland) was relaunched as Bookbug on 30 June. Well-known Scottish illustrator Debi Gliori created the new Bookbug mascot (find out how she went about it on the Scottish Book Trust website).

The core format of the programme will stay the same, but there are a number of changes including:
  • bespoke gift packs for Scotland featuring more Scottish authors and illustrators and linking in to Scottish education and parenting strategies;
  • improved logistics using a Scottish company Spring Distribution to deliver to local authorities and the NHS
  • a greener and more ethical programme (fair-trade canvas bags, improved delivery)

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