Monday, 23 November 2009

What do teens want?

In What do teens want Carol Fitzgerald details the results of the 2009 Reader Survey. It covers a wide range of topics including what teenagers read, when they read, who influences them, use of social media and e-books. Points to bear in mind are that most of the 11-18 year-old respondents (87%) were from the US, the results reflect teens who are already drawn to books (they did not study what keeps nonreaders from picking up a book) and, while they purposely marketed the survey to attract male readers, the vast majority (96%) of returns were from female readers. However there is still a lot of useful information to be gleaned from the survey.

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